Hi, I'm Cheddy W. Matthews
Welcome to my Alpha group board
Cheddy W. Matthews is a leadership strategist, executive coach, speaker, and retired United States Marine Corps Major with more than two decades of experience advising senior leaders and developing high-performing organizations across military, corporate, and international environments. He holds an Executive MBA from the UCLA Anderson School of Management and brings a strategic, globally informed perspective to leadership, organizational effectiveness, and executive communication.
During his military career, Cheddy served in leadership and advisory assignments across the globe from the Pentagon, Iraq, Japan, Bahrain, and Saudi Arabia, including serving as Senior Advisor to the Royal Saudi Naval Forces Marine and Naval Special Forces in Jeddah. In that role, he advised senior military leaders and elite operational units on leadership, readiness, communications, and organizational effectiveness in complex multinational environments.
Today, Cheddy is the founder of HED Space Coaching and a trusted advisor to executives, entrepreneurs, and leadership teams seeking to strengthen executive presence, strategic influence, and organizational performance through transformational leadership development and advisory support.
Growing your Business in challenging times? Your Collaborative Peer to Peer Advisory Board enables growth by bringing together different perspectives from like-minded leaders in a trusting and confidential space. Leveraging our 10 years of experience in over 30 countries, our monthly Boards help owners of small and medium size business to grow through collaborative workshops and mastermind sessions.
The Alpha Group (TAG) membership is all you need to take your business to the next level. Where else can you find qualified, experienced and highly motivated professionals that will focus only on you and your business? You are already doing well?
Of course you are. But you don’t want to just do well, you want to EXCEL!
Advice
from a team of qualified, like-minded individuals, ensuring that your business has a variety of opinions,
An opportunity
to focus on strategy: topics of key business growth rather than just day-to-day tasks and putting out fires
Personal satisfaction
and pride, as a member of a high-achieving, aspirational group along with the chance to make trusted new friends and mentors
Security
of knowing that when your organisation meets challenges, they will not be faced alone
Renewed motivation
leading to increased performance and optimism so you can achieve your full potential
Confidence
that your organisation is well-run and a belief that decisions have been fully investigated
FASTGROWTH WORKSHOPS & MASTERMINDS
Monthly Executive Boards
A business strategy workshop where members are trained using formal workbooks in key areas of business. This forces concentration on specific parts of their company. Members will analyse, in depth, the areas where their business is performing well or badly.
A mastermind where members get the opportunity to present a current business scenario / situation to their peers. The group will then give advice and feedback based on their experience. Members benefit from the experience of others. This process ensures that all options have been developed and critical mistakes are avoided early. Meetings are inspiring, helpful, uplifting, motivating, advising.
LIKEMINDED PEOPLE
Confidential Support
Group members are business executives from non-competing industries that have the knowledge and skills to help solve big business challenges. In a trusted and confidential setting, members grapple with the issues that can make or break a business. Members will share seasoned advice and expertise providing actionable suggestions and solutions that will empower the achievement of goals in business and personal life. Advice, ideas and suggestions flow freely in this confidential environment. The honest, unbiased feedback from board members who face similar problems and issues, helps to crystallize business vision and give confidence that decisions made are well researched and appropriate.
OPTIONAL
GOLD COACHING
Members are not alone! Members can take advantage of a monthly one-to-one coaching/mentoring session with a highly experienced coach. Here, members celebrate successes, examine opportunities or air concerns. The focus is on developing strategy and tactics together.
Over the past 10 years, The Alpha GOLD™ strategic process has been used to create many successful, profitable business. Members have become highly motivated, focused and confident in achieving business and personal goals.
G: CREATE YOUR COMPELLING GOALS
O: SIGNIFICANTLY IMPROVE YOUR OPERATIONS
L: TRANSFORM YOUR LEADERSHIP
D: SUBSTANTIALLY DEVELOP YOUR PROFITABLE SALES
Work with our business coaching tools to narrow your focus!
Having peers who hold you accountable for your decisions and actions is the most productive way to create change. The Alpha Group meetings are a place where CEO’s can turn to someone who understands the challenges they are facing, will always give you an unbiased opinion which in turn could save you so much time and money.
The goal of most business owners is to increase the market value of their company and to become successful not right away sometimes. However, challenges and uncertainty are always part of long-term expansion and growth. There are times when, like many others, you are unclear about the best way to proceed, intermittently have self-doubt, and occasionally lack the tools and techniques for the tasks you are facing.
Because your peers are equal and are also business owners who are not competitors, you’ll respect their opinions and trust their own experience, unlike your relationship with others, you can’t make excuses with your peers. They know better and you know they know better. It’s why we know that peer groups work so well and why CEO’s who really want to grow and develop turn to The Alpha Groups, they seek accountability, and someone to hold them to the promised that they make, so they can reach the potential they desire.
Testimonials
ORNELLA TORRESANI
Mastermind is the method! The process gave me concrete information about my business and it showed me that starting from a small step, in a group like this, something much bigger and more profitable can be developed. It was great to compare my situation with those of the other people and to have this opportunity to focus on business strategy! I really appreciated the exchange of ideas and listening to the other people.
WOW! Doing things alone means making really slow progress! The opportunity to learn a method to plan my business priorities was greatly appreciated, also!
SAMAH HASHAD
The chance to share real cases with challenges that we all as business leaders encounter and allowing the board members to have a meta view of what the root cause of this challenge may be and then generating proposal to help – was amazing.
Pauline Sawaya
The biggest pain point for any business is to grow and expand the business and at the NM conference, amazing speakers gave spot on insights on building the business that are valuable to any business owner regardless the stage of their business, thumbs up!
Alpha Group Member, UK
I run a small manufacturing business in the North of England. Since joining The Alpha Group in September last year I have seen huge improvements in various areas within my business. Before joining I hadn’t realised what a positive impact it would have to turn my focus to an outside looking in to the business approach. The Alpha Group mastermind sessions have given me some great ideas; and I’ve gained advice and support with some tough decisions and changes that were needed, in order to progress in the industry.
The Alpha Group Meeting
The Alpha Group meetings are held monthly – same time, Same place.
OUR PURPOSE
Inspiring you and your company to thrive through the focus and power of your Alpha Group Board.
OUR FOCUS
Assisting you to create, update or even formulate your Powerful Fast growth Business plan for your business.
Sample Agenda
- 07:30 – 07:45 Coffee & networking
- 07:45 – 08:15 Brief reports from previous month's meeting
- 08:15 – 09:30 The Workshop for you to Create your powerful Fastgrowth Business plan.
- 09:30 – 09:45 Coffee & networking
- 09:45 – 11:15 1st Mastermind working with one of our members
- 11:15 – 12:45 2nd Mastermind
- 12:45 – 14:00 3rd Mastermind
- 14:00 – 14:15 Finish and individual network
*The number of masterminds we hold in a meeting is determined by how many members are in the group.
The maximum time a meeting will be, is 6.5 Hours.
Successful Alpha Group Members
The Alpha Groups provides small-medium businesses with the valuable guidance and support needed to chart a sustainable course for growth. The Alpha Group guides members to focus on strategy and profits.
Commit to change
You realise that “you don’t know what you don’t know” and are open to receiving and sharing new ideas that will take your business to the next level. You are willing to change your thinking and take action.
Want the business to work for you
It is not a good idea to put a new roof on a house with a sinking foundation. If you want to strengthen all levels in order for the business to produce while you focus on growth, then we can help you realise your vision.
Adhere to the highest standards
If you want to succeed by taking shortcuts, this is not for you! If you want to do business at the highest level, this is the right place for you and your business.
Seek transformational change
This is not a networking group. This is a group of business owners and leaders who hold each other accountable and are committed to improve the lives of all members.
Our Partners






